Media chases clicks, shares, and eyeballs. Media chases a thing as fickle as “consumer demand”. Journalistic duty to cover what’s significant has been shoved out of the way by the modern “duty” to drive up views and ad revenues.
Instead of searching for revenue streams that maximize profits, perhaps media companies should stay lean and look for revenue streams that allow them to write about the things that matter.
Ex. Priceonomics continues to put out gold on a regular basis. They are ad-free. Their business model: offer data analysis services on the side. Company size: < 10 employees. Monthly traffic: 1 million+ (and growing).